We'll help you improve your customer experiences.

Since 2009, we’ve helped design, develop, market, and refine applications with a focus on customer experience and network effects.

Current Companies

Behavioral Analytics

JavaScript CMS

Have a Company or Idea?

Let's Work Together.

We work intensively with companies to improve their business models and software.

Can’t find the answer you’re looking for? Email Us →

Will you invest in my company?: We've just invested in 9 new startups, and are busy getting things set up with them at the moment. However, we are always interested in hearing new proposals, we are always interested in good ideas.
Why the name "Fiction"?: Fiction is a metaphor for what we do. We help turn ideas/dreams into reality.
Will you expand to other cities and countries?: Cities, yes; countries, possibly.
Are you hiring?: Hiring is obsolete. We're funding.
Are you looking for investors?: Not at the moment.

80,000 customers and twenty years experience in the software business.

Andrew Powers
Andrew is the founder of several software companies in the web creation space (Darwin Analytics, Factor CMS, PageLines). He has published papers on ultrasound positioning systems, and ultrasound imaging for medical devices. For fun he reverse-engineers synthesizers and builds guitars. He has a Masters in Engineering for University of Utah and an MBA from San Diego State.
- LinkedIn
Raymond Aleman
Raymond is a co-founder of several companies including Darwin, Factor and PageLines. He is an accomplished UX designer who spends his days analyzing customer behavior using custom databases he's created from scratch. Ray holds a degree in CS from San Diego State.
- LinkedIn

950 Glenneyre St.
Laguna Beach, CA
92651

We're within walking distance of the pacific coast highway and the beach. Our office is a blue house.

We'll send you special updates and invites to Fiction events.